I had an idea. What if we just stop gendering toys?
I had LEGOs and they came in boy colors, but I didn’t know, I was five years old and I thought they were fun to play with! What if we gave kids functional toys and imaginative toys and anything in between, and just ignored gender?
Less profitable.
Lego started selling girl Legos and got such a massive surge in profits you would think three new Star wars movies came out. Not that Legos were boy only in the first place.
This is actually the reason they started the whole “Girl LEGOs” thing in the first place. The LEGO sets for girls are the result of a lot of focus group testing in addition to market research, if I remember correctly. It isn’t actually arbitrary. The things make bank, and the previous ones just didn’t sell as many kits to girls.