Because no one in America who doesn't live in NYC or the Bay Area really understands that the stratospheric housing costs there define the merely "rich" in conventional earned income (as opposed to those making literal Wall Street finance money and/or living entirely on capital interest), out of the rich category, so their infelicitous attempts to wrangle their actual horrible money problems get them automatically assigned to the mustache-twirling villain category.

I guess maybe that makes sense.