You don’t need to be female to enjoy Wonder Woman any more than you need to be male to enjoy Captain America or a robot to enjoy WALL-E, but it’s amusing to consider identity based advertising anyway.
“fellas, finally a superhero movie you can watch without your wife nagging you!”
“tired of buff male superhero homoeroticism? how about hot lady island!”
“a woman can be just as good as a man… at dealing out violence and mayhem!”
I’ll ‘ave you know I only watch movies where the main character is my exact permutation of race, sex, internal gender identity and struggles thereof, neurotype, personal hobbies, height within 2cm and weight within +/- 2 grams.
Anything else is just too unrelatable.