Brand loyalty is such stupid nonsense though. Like…we know you’re not a real person, McDonald’s™; we’re not going to swear an oath of fealty to your shitty ass hamburgers.
teens in unison: today we will cast off the corporate shackles
OP may not realize what practical brand loyalty is. It isn’t about swearing fealty, but about not putting in the effort and risk to try another brand. Not a big deal for hamburgers, but, say your family had major issues with a Ford minivan and started exclusively buying all their cars from one Japanese company…
Or perhaps OP was somehow exaggerating for humourous effect. I have heard that such things are possible.
teens in unison: today we will reblog OP
Clearly unpossible.
Though I may have just been exploiting this opportunity to talk about how explore/exploit makes brand loyalty sometimes rational.