A LOT of right-wing stuff right now is designed to wind people up.
This is part of why some Left/Liberal organizations are having identity issues over whether they’re the Cool Subversives still. It used to be that the right wing were the uptights and the left wing were the shitposters, but not anymore.
I prefer being the uptights.
Understandable, but it’s partly to move the Overton Window to make room for more uptightness later on. The goal is to loosen the grasp of progressivism.