“[Ghost in the Shell] is a perfect overlapping of form and function. They speak directly to the audience and say “the patriarchal corporation made Motoko white because they consider it more marketable.”

The irony of the film is that people [online] have bought entirely into the corporate logic and are now arguing that ‘authentic’ Japanese identity is superior because it’s even more marketable - literally that the movie would have made more money with an authentic Japanese on the posters.

In this view, Cutter was bad not because he was using billions of tax dollars to vicisect people for profit, but because he failed to make enough profit for his shareholders. He was not exploitative enough - he did not ‘Think Different". Cutter’s sneering racism is unfashionable, and so his Caucasian deathbots were left in the dust by the burgeoning Japanese-Looking Fucktoy industry.”